TY - JOUR
AU - Johnson, Richard M.
AB - In the past, marketing research has largely been restricted to tactical questions. However, with the advent of new techniques, marketing research can contribute directly to the development of strategic alternatives to current product marketing plans.
TI - Market Segmentation: A Strategic Management Tool
JF - Journal of Marketing Research
DO - 10.1177/002224377100800101
DA - 1971-02-01
UR - https://www.deepdyve.com/lp/sage/market-segmentation-a-strategic-management-tool-L0Xt0qczaW
SP - 13
EP - 18
VL - 8
IS - 1
DP - DeepDyve
ER -