TY - JOUR
AU - Klippel, R., Eugene
AB - Abstract Three experiments were conducted on the predictability of four multi-attribute models. Results support using the “adequacy” formulation over the Fishbein and Rosenberg models if the investigator's goal is maximization of explained variance. The utility of eliciting salient beliefs and the nonequivalence of value and prominence components is shown also. This content is only available as a PDF. Author notes * Michael Mazis is Associate Professor of Marketing, University of Florida; Olli T. Ahtola, Assistant Professor of Marketing, University of Florida; R. Eugene Klippel, Associate Professor of Marketing, The Grand Valley State College. © JOURNAL OF CONSUMER RESEARCH
TI - A Comparison of Four Multi-Attribute Models in the Prediction of Consumer Attitudes
JF - Journal of Consumer Research
DO - 10.1086/208614
DA - 1975-06-01
UR - https://www.deepdyve.com/lp/oxford-university-press/a-comparison-of-four-multi-attribute-models-in-the-prediction-of-LBgTjS9MuA
SP - 38
EP - 52
VL - 2
IS - 1
DP - DeepDyve
ER -