TY - JOUR
AU - Morgan, M. Granger
AB - We propose a decision‐analytic framework, called the mental models approach, for evaluating the impact of risk communications. It employs multiple evaluation methods, including think‐aloud protocol analysis, problem solving, and a true‐false test that allows respondents to express uncertainty about their answers. The approach is illustrated in empirical comparisons of three brochures about indoor radon.
TI - Evaluating Risk Communications: Completing and Correcting Mental Models of Hazardous Processes, Part II
JF - Risk Analysis
DO - 10.1111/j.1539-6924.1994.tb00290.x
DA - 1994-10-01
UR - https://www.deepdyve.com/lp/wiley/evaluating-risk-communications-completing-and-correcting-mental-models-LS4e0mtfwt
SP - 789
VL - 14
IS - 5
DP - DeepDyve
ER -