TY - JOUR
AU - 
TI - In search of generic launch strategies for new products
JF - International Journal of Research in Marketing
DO - 10.1016/s0167-8116(98)00004-4
DA - 1998-07-01
UR - https://www.deepdyve.com/lp/crossref/in-search-of-generic-launch-strategies-for-new-products-M0npAEtHPH
SP - 269
EP - 285
VL - 15
IS - 3
DP - DeepDyve
ER -