TY - JOUR
AU - Fornell,, Claes
AB - Abstract A general relationship is proposed wherein more abstract attributes are likely to resemble continuous dimensions while more concrete attributes are likely to resemble dichotomous features. While some methodologies assume dimensional representations, others assume feature-based representations. This suggests that dimensional methods may better capture abstract product representations while feature-based methods may better capture concrete representations. The results of two studies that support both the general relationship and its methodological implications are reported. This content is only available as a PDF. Author notes * Michael D. Johnson is Associate Professor of Marketing and Claes Fornell is the Donald C. Cook Professor of Business Administration and Professor of Marketing, both at The University of Michigan's School of Business Administration, Ann Arbor, MI 48109-1234. The authors would like to thank three anonymous reviewers for their helpful comments on earlier drafts of the manuscript. © JOURNAL OF CONSUMER RESEARCH
TI - The Nature and Methodological Implications of the Cognitive Representation of Products
JF - Journal of Consumer Research
DO - 10.1086/209107
DA - 1987-09-01
UR - https://www.deepdyve.com/lp/oxford-university-press/the-nature-and-methodological-implications-of-the-cognitive-M8UVnjOrcN
SP - 214
EP - 228
VL - 14
IS - 2
DP - DeepDyve
ER -