TY - JOUR
AU - Verma, Shikha
AB - VIKALPA B OO k Weapons of Math The Journal for Decision Makers 44(2) 97–98, 2019 Review © 2019 Indian Institute of Destruction: How covers reviews of current Management, Ahmedabad Reprints and permissions: books on management in.sagepub.com/journals- Big Data Increases permissions-india DOI: 10.1177/0256090919853933 journals.sagepub.com/home/vik Inequality and Threatens Democracy Cathy O’Neil Crown Publishers, 2016, 259 pages, `697, ISBN: 0553418815. e live in an age where increasingly sophisticated algorithms are being designed to aid and sometimes completely replace human intervention Win decision-making tasks: political targeting, autonomous driving, facial recognition, medical diagnosis; it is hard to think of a domain that has not been touched by these omniscient, omnipotent algorithms. The laudatory discourse which underpins these trends, lists the wonders of Big Data: increasing advertisement click-through rate by better targeting, detecting financial fraud in real time or sifting through lakhs of resumes to find the right pool of candidates for hiring. Algorithms seem to have done it all at a lower cost and improved efficiency than human effort. Cathy O’Neil’s book is a much-needed attempt to highlight the perils of Big Data and how it works to intensify the rich-poor divide. Cathy, a mathematics PhD and a former Wall Street quant, substantiates her 
TI - Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy: 
JF - Vikalpa
DO - 10.1177/0256090919853933
DA - 2019-06-27
UR - https://www.deepdyve.com/lp/sage/weapons-of-math-destruction-how-big-data-increases-inequality-and-MLkccvwV4O
SP - 97
EP - 98
VL - 44
IS - 2
DP - DeepDyve
ER -