TY - JOUR
AU - Brown, Robert G.
AB - An example of the critical importance of channel inventories during a promotion is followed by a verbal and mathematical explanation of a simple and inexpensive system to measure changes in channel inventories and consumer demand by channel by geographical area.
TI - A Model for Measuring the Influence of Promotion on Inventory and Consumer Demand
JF - Journal of Marketing Research
DO - 10.1177/002224377301000405
DA - 1973-11-01
UR - https://www.deepdyve.com/lp/sage/a-model-for-measuring-the-influence-of-promotion-on-inventory-and-N58X9xHidJ
SP - 380
EP - 389
VL - 10
IS - 4
DP - DeepDyve
ER -