TY - JOUR AU1 - Sanders, Robert AB - Vilfredo Pareto was a late nineteenthcentury economistsociologist who first noted and reported his observation that about 80 percent of wealth was concentrated in about 20 percent of a population. This is the basis for what we now call the Pareto Principle. TI - THE PARETO PRINCIPLE ITS USE AND ABUSE JF - Journal of Services Marketing DO - 10.1108/eb024706 DA - 1987-02-01 UR - https://www.deepdyve.com/lp/emerald-publishing/the-pareto-principle-its-use-and-abuse-NeZj0ldRUN SP - 37 EP - 40 VL - 1 IS - 2 DP - DeepDyve ER -