TY - JOUR AU - Whittington, R. AB - This article reports a comparative study of six in‐house and eight independent industrial R&D organisations. These organisations are analysed in terms of three types of control strategy ‐ market control, hierarchical control and professional control. The paper suggests that the professional control strategy, emergent after World War Two, is now being increasingly challenged by market control strategies. R&D organisations under or adopting market control are shown to enjoy marked productivity advantages. The distinctive managerial practices of market controlled R&D are analysed. It is concluded that many in‐house laboratories have much to gain by partial adoption of these market control practices. TI - Changing control strategies in industrial R&D JF - R & D Management DO - 10.1111/j.1467-9310.1991.tb00728.x DA - 1991-01-01 UR - https://www.deepdyve.com/lp/wiley/changing-control-strategies-in-industrial-r-d-Pd6oAVvPoQ SP - 43 VL - 21 IS - 1 DP - DeepDyve ER -