TY - JOUR
AU - 
TI - Simultaneous new product development: Reducing the new product failure rate
JF - Industrial Marketing Management
DO - 10.1016/0019-8501(89)90009-6
DA - 1989-11-01
UR - https://www.deepdyve.com/lp/crossref/simultaneous-new-product-development-reducing-the-new-product-failure-Q3G04Hw3AE
SP - 301
EP - 306
VL - 18
IS - 4
DP - DeepDyve
ER -