TY - JOUR
AU - Leighton, David S. R.
AB - The revolution in management techniques of the last 15 years has spurred the growth of large international companies of a complexity hitherto unknown. A complete rethinking of traditional views of trade is required.
TI - The Internationalization of American Business—The Third Industrial Revolution
JF - Journal of Marketing
DO - 10.1177/002224297003400302
DA - 1970-07-01
UR - https://www.deepdyve.com/lp/sage/the-internationalization-of-american-business-the-third-industrial-QWef3UPD35
SP - 3
EP - 6
VL - 34
IS - 3
DP - DeepDyve
ER -