TY - JOUR
AU1 - Silver, Steve
AU2 - Hill, Sam
AB - It is becoming more and more apparent that the war on terror will not be won on the battlefield. This warlike the Cold Waris primarily a battle of ideas. Success depends on building support in the global community for a positive vision of international relations that is a credible alternative to that promoted by the terrorists.
TI - Marketing
JF - Journal of Business Strategy
DO - 10.1108/eb040255
DA - 2002-04-01
UR - https://www.deepdyve.com/lp/emerald-publishing/marketing-Qnd67t3pxL
SP - 10
EP - 15
VL - 23
IS - 4
DP - DeepDyve
ER -