TY - JOUR AU1 - Turner, John C. AU2 - Oakes, Penelope J. AU3 - Haslam, S. Alexander AU4 - McGarty, Craig AB - The relationship between the self and the collective is discussed from the perspective of self-categorization theory. Self-categorization theory makes a basic distinction between personal and social identity as different levels of self-categorization. It shows how the emergent properties of group processes can be explained in terms of a shift in self perception from personal to social identity. It also elucidates how self-categorization varies with the social context. It argues that self-categorizing is inherently variable, fluid, and context dependent, as sedf-categories are social comparative and are always relative to a frame of reference. This notion has major implications for accepted ways of thinking about the self: The variability of self-categorizing provides the perceiver with behavioral and cognitive flexibility and ensures that cognition is always shaped by the social context in which it takes place. TI - Self and Collective: Cognition and Social Context JF - Personality and Social Psychology Bulletin DO - 10.1177/0146167294205002 DA - 1994-10-01 UR - https://www.deepdyve.com/lp/sage/self-and-collective-cognition-and-social-context-QtdIRj2OUF SP - 454 EP - 463 VL - 20 IS - 5 DP - DeepDyve ER -