TY - JOUR
AU - Galinsky, Adam D.
TI - The Compensatory Consumer Behavior Model: How self‐discrepancies drive consumer behavior
JF - Journal of Consumer Psychology
DO - 10.1016/j.jcps.2016.05.003
DA - 2017-01-01
UR - https://www.deepdyve.com/lp/wiley/the-compensatory-consumer-behavior-model-how-self-discrepancies-drive-QyDEM6ReqQ
SP - 133
EP - 146
VL - 27
IS - 1
DP - DeepDyve
ER -