TY - JOUR
AU - Alvaro, Eusebio M.
AB -  This chapter details the development of the context/comparison model, applied to the analysis of indirect minority influence. The model assumes that minorities generally cannot affect strongly established beliefs. When ingroup, however, the persuasive minority evokes leniency in its message targets. While change is resisted, the ingroup minority's message is elaborated, and the minority itself is not derogated. Such a pattern introduces an imbalance into the attitude structure, and beliefs proximate to the focal attitude may be affected. Research involving norm formation and established attitudes yields results consistent with these expectations, and highlights the cognitive underpinnings of such indirect changes. 
TI - The Context/Comparison Model of Social Influence: Mechanisms, Structure, and Linkages that Underlie Indirect Attitude Change
JF - European Review of Social Psychology
DO - 10.1080/14792779643000119
DA - 1997-01-01
UR - https://www.deepdyve.com/lp/taylor-francis/the-context-comparison-model-of-social-influence-mechanisms-structure-RayUXMyrb0
SP - 175
EP - 202
VL - 8
IS - 1
DP - DeepDyve
ER -