TY - JOUR
AU1 - Nord, Walter R.
AU2 - Peter, J. Paul
AB - This article presents an overview of behavior modification and investigates its applicability to marketing. It is suggested that this perspective provides a useful complement to the more cognitively-oriented approaches which currently dominate the marketing literature. Some of the approach's potential contributions and unresolved issues are also discussed.
TI - A Behavior Modification Perspective on Marketing
JF - Journal of Marketing
DO - 10.1177/002224298004400205
DA - 1980-03-01
UR - https://www.deepdyve.com/lp/sage/a-behavior-modification-perspective-on-marketing-SXvNnDgzFa
SP - 36
EP - 47
VL - 44
IS - 2
DP - DeepDyve
ER -