TY - JOUR
TI - Emotional branding: the new paradigm for connecting brands to people
JF - Choice Reviews Online
DO - 10.5860/choice.39-4068
DA - 2002-03-01
UR - https://www.deepdyve.com/lp/crossref/emotional-branding-the-new-paradigm-for-connecting-brands-to-people-SZj2QkmHER
SP - 39
EP - 4068
VL - 39
IS - 07
DP - DeepDyve
ER -