TY - JOUR
AU - Reeves, Byron
AB -  This paper uses a limited capacity information processing theory of television viewing to investigate the effects of graphic negative video at four levels of processing (attention, capacity, encoding, and retrieval) and on two dimensions of emotional experience (arousal and valence). Results indicate that the presence of negative video in news stories increases attention, increases the amount of capacity required to process the message, increases the ability to retrieve the story, facilitates recognition of information presented during the negative video and inhibits recognition for information presented before the negative video. Results also indicate that the introduction of negative video increases the self‐reported negative emotional impact of the story — making it more arousing and more negative. 
TI - Negative video as structure: Emotion, attention, capacity, and memory
JF - Journal of Broadcasting & Electronic Media
DO - 10.1080/08838159609364369
DA - 1996-09-01
UR - https://www.deepdyve.com/lp/taylor-francis/negative-video-as-structure-emotion-attention-capacity-and-memory-SinQZ0N0Tv
SP - 460
EP - 477
VL - 40
IS - 4
DP - DeepDyve
ER -