TY - JOUR AU - Brocklehurst, Mike AB - Postindustrial predictions of a rapid growth in new technologyhomeworking have gained widespread currency to become part of theconventional wisdom. However the evidence, including primary researchmaterial, suggests that the claims for new technology homeworking, bothregarding its extent and its alleged benefits, have been considerablyoverestimated. In particular, new technology homeworking by itself doesnot appear to open up opportunities for women to improve their positionin the labour market the demographic changes predicted for the 1990smay provide a better bet. Nevertheless, there is a danger in assumingthat all firms apply the same strategy when employing homeworkers atleast three different variations can be identified and this hasimportant implications for personnel managers. The overestimation of newtechnology homeworking stands in stark contrast to traditionalhomeworking where the extent has been considerably underestimated. Thismarginalisation of traditional homeworking stems in large part from thedistortion caused by the conceptual split between private and publicrealms. The failure to find evidence to support the growth of newtechnology homeworking leads to a consideration of how the arguments maybetter be considered as rhetoric designed to advance a certain set ofideas in particular that set associated withprivatisation as a political ideology. TI - Homeworking and the New Technology The Reality and the Rhetoric JF - Personnel Review DO - 10.1108/EUM0000000000771 DA - 1989-02-01 UR - https://www.deepdyve.com/lp/emerald-publishing/homeworking-and-the-new-technology-the-reality-and-the-rhetoric-SuNsKXSY68 SP - 1 EP - 70 VL - 18 IS - 2 DP - DeepDyve ER -