TY - JOUR
AU - Kegerise, Andrew
AB -  Research suggests that individuals use cues about the popularity of a cause or group to make judgments. This bandwagon phenomenon has found particular support in online contexts. However, perceptions regarding the group may also depend on the identity of those supporters. We employed a 2 × 2 × 2 experiment to test the effect of number of affiliates and affiliate race and age on feelings toward the group, its page, and intended support. Results suggest that feelings are not subject to a consistent bandwagon effect but rather are moderated by race, with White participants exhibiting more positive feelings when seeing a page with few Black affiliates or many White affiliates. This result contrasts with findings for age, which serves to moderate only intended page use. 
TI - The Effects of “Friend” Characteristics on Evaluations of an Activist Group in a Social Networking Context
JF - Mass Communication and Society
DO - 10.1080/15205436.2011.583862
DA - 2012-05-01
UR - https://www.deepdyve.com/lp/taylor-francis/the-effects-of-friend-characteristics-on-evaluations-of-an-activist-T0EL0D3Trk
SP - 432
EP - 453
VL - 15
IS - 3
DP - DeepDyve
ER -