TY - JOUR
AU - Ivens, Björn
AB - Book Review Hunt, Shelby D., A General Theory of Competition: Resources, Competences, Productivity, Economic Growth, Sage Publications, Thousand Oaks, London, New Delhi 2000, geb., $ 89,95. Shelby D. Hunt is one of the few authors who, throughout the past 25 years, have made a substantial contribution to the field of marketing theory. Three of his articles have won the American Marketing Association’s Maynard award for the best article on marketing theory and he has received AMA’s Paul D. Converse Award for his contributions to theory and science in marketing. However, it would be reductionistic to label Hunt a “marketing theoretician”. Criticizing many researchers’ tendency to hide inside the silos of their specialization he stresses the importance of interdisciplinary dialogue and research. One of the principal topics Hunt has been working on is competition theory. In a total of 12 articles, published since 1995 in various journals in the fields of marketing, management, economics, and public policy and with changing co-authors, he has developed a new theory for the explanation of competitive behavior, resource-advantage theory (RAT). Hunt now publishes the foundations of RAT’s hitherto dispersed elements in a monograph entitled “A General Theory of Competition: Resources, Competences, Productivity, Economic Growth”. 
TI - Hunt, Shelby D., A General Theory of Competition: Resources, Competences, Productivity, Economic Growth, Sage Publications, Thousand Oaks, London, New Delhi 2000, geb., $ 89,95
JF - Schmalenbach Business Review
DO - 10.1007/BF03396647
DA - 2017-11-09
UR - https://www.deepdyve.com/lp/springer-journals/hunt-shelby-d-a-general-theory-of-competition-resources-competences-T7PoCANPwA
SP - 112
EP - 113
VL - 54
IS - 1
DP - DeepDyve
ER -