TY - JOUR
AU1 - Haley, Russell I.
AU2 - 
TI - Benefit Segmentation: A Decision-Oriented Research Tool
JF - Journal of Marketing
DO - 10.2307/1249759
DA - 1968-07-01
UR - https://www.deepdyve.com/lp/crossref/benefit-segmentation-a-decision-oriented-research-tool-T9c0AgCX81
SP - 30
VL - 32
IS - 3
DP - DeepDyve
ER -