TY - JOUR
AU - Halpern, Jeanne W.
AB - Researchers have been calling for more empirical studies with which to buildtheory and improve practice in business and technical communication. Although quantitative empirical research abounds, qualitative studies are rare.This article explains how qualitative research can benefit the profession anduses ethnography as an extended example of how such research is conductedand written. Examples ofgood qualitative studies are discussed in the text andlisted in the references, as are other sources of information on qualitative research.
TI - Getting in Deep: Using Qualitative Research in Business and Technical Communication
JF - Iowa State Journal of Business and Technical Communication
DO - 10.1177/105065198800200202
DA - 1988-09-01
UR - https://www.deepdyve.com/lp/sage/getting-in-deep-using-qualitative-research-in-business-and-technical-TpAPYi293N
SP - 22
EP - 43
VL - 2
IS - 2
DP - DeepDyve
ER -