TY - JOUR
AU - Chebat, Jean-Charles
AB - [Fashion, the traditional mainstay of enclosed shopping centers, typically occupies more than 50 percent of non-anchor tenant space in regional malls. Facing aggressive competition from power centers, outlets and lifestyle centers, regional and superregional malls rely more than ever on branded fashion merchandise. Some mall operators are courting luxury retailers such as Chanel, Louis Vuitton, Ferragamo or even Hermes. The pursuit of upscale fashion implies an understanding of the fashion-oriented consumer. Apart from selecting and matching tenants, mall developers can also offer fashion shoppers a retail environment that will have a positive impact on shopping behavior. This study investigates how female fashion-oriented shoppers perceive and respond to the mall environment.]
TI - Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference: Fashion Shoppers’ Response to the Mall Retail Environment
DA - 2014-10-13
UR - https://www.deepdyve.com/lp/springer-journals/proceedings-of-the-2008-academy-of-marketing-science-ams-annual-UiKWop0MXq
DP - DeepDyve
ER -