TY - JOUR
AU - Magnan, Gregory M.
AB - This article presents a model for the strategic alignment of functional strategies using the Product Life Cycle (PLC) as the “common strategic denominator.” The model serves to fill a void in the strategic literature citing a need for the integration of different functional‐level strategies into a holistic business strategy.
TI - Integrating Product Life Cycle and Purchasing Strategies
JF - Journal of Supply Chain Management
DO - 10.1111/j.1745-493X.1997.tb00022.x
DA - 1997-12-01
UR - https://www.deepdyve.com/lp/wiley/integrating-product-life-cycle-and-purchasing-strategies-VC40kmitlG
SP - 23
EP - 31
VL - 33
IS - 4
DP - DeepDyve
ER -