TY - JOUR AU - TI - The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review JF - Journal of Marketing Research DO - 10.2307/3172907 DA - 1989-08-01 UR - https://www.deepdyve.com/lp/crossref/the-effect-of-price-brand-name-and-store-name-on-buyers-perceptions-of-VD3sxHX00T SP - 351 VL - 26 IS - 3 DP - DeepDyve ER -