TY - JOUR
AU1 - Higgins, E. Tory
AU2 - McCann, C. Douglas
AB - 159 undergraduates classified as high or low authoritarians described a stimulus person (SP) to an audience who had either equal or higher status than the Ss and who purportedly either liked or disliked the SP. Either a few minutes or 2 wks after communication, Ss were asked to reproduce the original stimulus information and to give their own impressions of and attitudes toward the SP. As predicted, high authoritarians were more likely than low authoritarians to distort their description of the SP to suit their audience's attitude when the audience had higher status, whereas both high and low authoritarians tailored their descriptions to suit the audience when the audience had equal status. Also as predicted, there was a tendency for Ss' own memory, impressions, and evaluations of the SP to be more positive after describing the SP information for a positive attitude audience than for a negative attitude audience. Results suggest that people have a tendency to use their audience-tailored description of an SP as a basis for their subsequent judgments and recall of the SP without sufficiently accounting for the context-biased nature of the description and that for high authoritarians' recall this tendency increased significantly over time. The need to consider the "context-driven" aspect of social information processing is discussed, along with its interaction with chronic personal goals in models of person perception and interpersonal communication. (42 ref)
TI - Social encoding and subsequent attitudes, impressions, and memory: \"Context-driven\" and motivational aspects of processing
JF - Journal of Personality and Social Psychology
DO - 10.1037/0022-3514.47.1.26
DA - 1984-07-01
UR - https://www.deepdyve.com/lp/american-psychological-association/social-encoding-and-subsequent-attitudes-impressions-and-memory-Wc5kh0sCQO
SP - 26
EP - 39
VL - 47
IS - 1
DP - DeepDyve
ER -