TY - JOUR AU - TI - Brand in the hand: A cross-market investigation of consumer acceptance of mobile marketing JF - Business Horizons DO - 10.1016/j.bushor.2012.05.004 DA - 2012-09-01 UR - https://www.deepdyve.com/lp/crossref/brand-in-the-hand-a-cross-market-investigation-of-consumer-acceptance-Wdo8AhZ7C0 SP - 485 EP - 493 VL - 55 IS - 5 DP - DeepDyve ER -