TY - JOUR
AU - Lilien, Gary L.
AB - The performance of a stochastic model of individual buyer behavior relative to a set of gasoline diary panel data is explored. Use of the model for pricing decision making under a set of assumptions about competitive behavior in a market situation is discussed and illustrated through the use of numerical examples.
TI - Application of a Modified Linear Learning Model of Buyer Behavior
JF - Journal of Marketing Research
DO - 10.1177/002224377401100306
DA - 1974-08-01
UR - https://www.deepdyve.com/lp/sage/application-of-a-modified-linear-learning-model-of-buyer-behavior-Wnu0c2FJKx
SP - 279
EP - 285
VL - 11
IS - 3
DP - DeepDyve
ER -