TY - JOUR
AU - TOURANGEAU, ROGER
AB - UNDERSTANDING THE EFFECTS OF AUDIO-CASI ON SELF-REPORTS OF SENSITIVE BEHAVIOR MICK P. COUPER ELEANOR SINGER ROGER TOURANGEAU University of Michigan Introduction Large-scale surveys increasingly inquire into health-related behaviors such as sexual activity, drug use, and alcohol intake. Many of these behaviors are regarded as sensitive by potential respondents, sometimes leading to refusal to participate in the survey and sometimes to underreporting of what are regarded as undesirable behaviors (e.g., Bradburn 1983; Tourangeau, Rips, and Rasinski 2000, chap. 9). As a result, the issue of how to elicit truthful reports of such behaviors has assumed increasing importance. The relatively recent development of audio computer-assisted self-interviewing (audio-CASI or ACASI) has received much attention (including an article by Turner, Ku, and colleagues [1998] in Science and the 2002 AAPOR Innovators’ Award), and this mode of administration offers potential gains in the reporting of a variety of sensitive behaviors and attitudes. However, nearly all previous audio-CASI studies have compared outcomes with interviewer administration of the items (e.g., Metzger et al. 2000; Newman et al. 2002) or with paper self-administered questionnaires (e.g., Turner, Forsyth, et al. 1998), making it difficult to disentangle the effects of audio enhancement from self-admin- istration or the effects of 
TI - Understanding the Effects of Audio-CASI on Self-Reports of Sensitive Behavior*
JF - Public Opinion Quarterly
DO - 10.1086/376948
DA - 2003-11-01
UR - https://www.deepdyve.com/lp/oxford-university-press/understanding-the-effects-of-audio-casi-on-self-reports-of-sensitive-X0ydSuPR4E
SP - 385
EP - 395
VL - 67
IS - 3
DP - DeepDyve
ER -