TY - JOUR
AU1 - Thompson, Harvey
AB - It's easy to say the customer is king, but harder to walk the talk. Here's how leadingedge companies are dealing with customers, and the lessons they're learning from them.
TI - Marketing Strategies
JF - Journal of Business Strategy
DO - 10.1108/eb039946
DA - 1998-04-01
UR - https://www.deepdyve.com/lp/emerald-publishing/marketing-strategies-XkzYT4X3NC
SP - 16
EP - 21
VL - 19
IS - 4
DP - DeepDyve
ER -