TY - JOUR
AU1 - Peter, J. Paul
AB - The basic theories and measurement procedures for reliability and the closely related concept of generalizability are reviewed, illustrated, and evaluated for use in marketing research. A critique is given of a subset of previous marketing research studies in which reliability estimates were used and recommendations are made for future research.
TI - Reliability: A Review of Psychometric Basics and Recent Marketing Practices
JF - Journal of Marketing Research
DO - 10.1177/002224377901600102
DA - 1979-02-01
UR - https://www.deepdyve.com/lp/sage/reliability-a-review-of-psychometric-basics-and-recent-marketing-XlXy9efMbc
SP - 6
EP - 17
VL - 16
IS - 1
DP - DeepDyve
ER -