TY - JOUR
AU - Joyce, Mary
AB - The Journal of Social Psychology, 126(1), 135-136 A Field Application of the Fishbein and Ajzen Intention Model PAUL R. WARSHAW Department of Marketing Drexel University ROGER CALANTONE Department of Marketing University of Kentucky MARY JOYCE Department of Marketing University of Central Florida THE FISHBEIN AND AJZEN (1975; Ajzen & Fishbein, 1980) intention model has been used to investigate many important behaviors, including blood donation (Bagozzi, 1981; Burnkrant & Page, 1982). Small samples and/or student subjects have typically been employed, reducing confidence in the external validity of published findings. The present study was a field in- vestigation of blood donation among 758 American residents of central Flor- ida who mailed back a questionnaire sent to them under the auspices of the executive director of the regional blood bank; 1,608 questionnaires were mailed out. The questionnaire included items that targeted each major vari- able in Fishbein and Ajzen’s model: behavioral intention (BI), attitude toward performing (AB), and social norm toward performing (SN) behavior. All var- iables were measured by questions worded in the manner recommended by Ajzen and Fishbein and pertained to subjects’ donating blood within the next 2 months. Self-reports of behavior were gathered by telephone calls to sub- jects 
TI - A Field Application of the Fishbein and Ajzen Intention Model
JF - The Journal of Social Psychology
DO - 10.1080/00224545.1986.9713584
DA - 1986-02-01
UR - https://www.deepdyve.com/lp/taylor-francis/a-field-application-of-the-fishbein-and-ajzen-intention-model-Y2LoEEIiai
SP - 135
EP - 136
VL - 126
IS - 1
DP - DeepDyve
ER -