TY - JOUR AU - TI - Beyond technology acceptance: Brand relationships and online brand experience JF - Journal of Business Research DO - 10.1016/j.jbusres.2011.07.019 DA - 2013-01-01 UR - https://www.deepdyve.com/lp/crossref/beyond-technology-acceptance-brand-relationships-and-online-brand-YW57wL554v SP - 21 EP - 27 VL - 66 IS - 1 DP - DeepDyve ER -