TY - JOUR
AU - Green, Paul E.
AB - Recent developments in numerical taxonomy appear to show applicability for many classification problems in marketing. This review article describes some of the approaches to numerical classification and presents illustrative marketing applications. Current limitations of the procedures are also discussed.
TI - Numerical Taxonomy in Marketing Analysis: A Review Article
JF - Journal of Marketing Research
DO - 10.1177/002224376800500112
DA - 1968-02-01
UR - https://www.deepdyve.com/lp/sage/numerical-taxonomy-in-marketing-analysis-a-review-article-YXOJkN0dQl
SP - 83
EP - 94
VL - 5
IS - 1
DP - DeepDyve
ER -