TY - JOUR
AU - Scott, William A.
AB - Tke Journal of General Psychology, 1952, rS, 185-223. COLOR AND AFFECT: A REVIEW AND SEMANTIC EVALUATION* Departmeni of Psychology, University of New Mexico RALPH D. NORMAN AND WILLIAM A. SCOTT A. INTRODUCTION In 1921, an article by S. L. Pressey (68) reviewed previous studies con- cerning the relation between color and affect, classifying them into the fol- lowing categories : Introspective and Observational, Experimental, and Ana- lytical and Critical. Pressey summarizes these studies under three principal approaches : (u) Introspective and observational studies show colors, as they appear in everyday experience, to have a marvelous richness and complexity of affective significance. There is the suggestion that color may be a con- ditioning factor of distinct importance in influencing the efficiency of mental work; (8) laboratory experimentation for the most part fails to find any constant relation between color and either introspective evaluation or organic reaction; (c) analytical and critical studies emphasize the importance of artistic conventions, symbolism, language, and everyday association of cer- tain colors to other sensations affectively toned, in giving an emotional con- notation to the hues and brightnesses. The present paper reviews a number of surveys and experiments dealing with the relation between color and human 
TI - Color and Affect: A Review and Semantic Evaluation
JF - The Journal of General Psychology
DO - 10.1080/00221309.1952.9710652
DA - 1952-04-01
UR - https://www.deepdyve.com/lp/taylor-francis/color-and-affect-a-review-and-semantic-evaluation-Z4yXi9OnAb
SP - 185
EP - 223
VL - 46
IS - 2
DP - DeepDyve
ER -