TY - JOUR
AU - XIAO, JING J.
AB - The dimensions and profiles of consumer decision‐making styles of young‐adult Chinese are investigated using a modified model of consumer decision‐making styles and data recently collected from five Chinese universities. The results are then compared with those of similar studies using American and Korean data. While the dimensions of consumer decision‐making styles are similar in these three countries, differences in consumer purchasing power and, maturity of the consumer market may contribute to the differences in consumer decision‐making styles.
TI - Consumer Decision‐Making Styles of Young‐Adult Chinese
JF - Journal of Consumer Affairs
DO - 10.1111/j.1745-6606.1998.tb00410.x
DA - 1998-12-01
UR - https://www.deepdyve.com/lp/wiley/consumer-decision-making-styles-of-young-adult-chinese-Z5Vc0CAh2C
SP - 275
VL - 32
IS - 2
DP - DeepDyve
ER -