TY - JOUR
AU - ROSEN, DENNIS L.
AB - A re‐examination of survey data concerning the manner in which subscribers to Consumer Reports actually use the information presented in the magazine suggests that some subscribers simplify their decision making by following the brand recommendations provided. The results of a separate laboratory study with students as subjects provide additional evidence for the use of brand recommendations as part of a decision simplifying strategy. Implications of the findings for public policy are discussed.
TI - Use of Product‐Testing Organizations' Recommendations as a Strategy for Choice Simplification
JF - Journal of Consumer Affairs
DO - 10.1111/j.1745-6606.1985.tb00347.x
DA - 1985-06-01
UR - https://www.deepdyve.com/lp/wiley/use-of-product-testing-organizations-recommendations-as-a-strategy-for-ZEhNotrc9u
SP - 118
VL - 19
IS - 1
DP - DeepDyve
ER -