TY - JOUR
AU1 - Gill, Avninder
AB - PurposeThe purpose of this paper is to analyze the business strategy of an energy company, identify the shortcomings in its existing strategy and provide recommendations to streamline a strategic direction.Design/methodology/approachThe paper applies strengths, weaknesses, opportunities and threats analysis, five forces model and competitive positioning analysis.FindingsThe company needs to evolve its management strategy from an engineering focus to a customer and competitive focus.Practical implicationsThe paper demonstrates that a real firm can apply traditional conceptual business models and successfully modify its business strategy to obtain a sustainable competitive advantage, better front-line customer service and newer product development initiatives.Social implicationsThe main customers for this company being the residential consumers, the focus on the front-line customer service will benefit the customers and the community in general.Originality/valueThe paper applies existing methodologies for strategy analysis to the business challenges faced by an energy company. The method can be used to find shortcomings in a current strategy, to identify the right fit between competitive strategy and operational competency and to provide a clear direction for the company.
TI - Floundering in a deregulated market: an energy company seeks new strategies
JF - Journal of Business Strategy
DO - 10.1108/JBS-08-2014-0101
DA - 2016-04-18
UR - https://www.deepdyve.com/lp/emerald-publishing/floundering-in-a-deregulated-market-an-energy-company-seeks-new-ZSS6U7F3Ta
SP - 27
EP - 35
VL - 37
IS - 2
DP - DeepDyve
ER -