TY - JOUR
AU - Reid, Leonard N.
AB -  Abstract This participant observation study examined the impact of family group interaction on children's understanding of television advertising. The observations, grounded in naturalistic family viewing settings, suggest that a child's level of understanding is a product of family group interaction concerning consumer-related skills and other social experiences that the child carries to viewing situations. 
TI - The Impact of Family Group Interaction on Children's Understanding of Television Advertising
JF - Journal of Advertising
DO - 10.1080/00913367.1979.10673283
DA - 1979-10-01
UR - https://www.deepdyve.com/lp/taylor-francis/the-impact-of-family-group-interaction-on-children-apos-s-ZUSnPggdOl
SP - 13
EP - 19
VL - 8
IS - 3
DP - DeepDyve
ER -