TY - JOUR
AU1 - Dodds, William B.
AB - Discusses a conceptual model of consumers product evaluation thatshould help marketers understanding of price setting. Provides aconceptual model that incorporates acceptable value range and thatexamines the influence of price and store name information on quality,monetary sacrifice, value, and willingness to buy. Argues that unlikebrand name image, which takes considerable time, money and managerialtalent to develop, price and retail outlet are two distinct marketingtools for making quick position movements in a competitive market.Concludes that understanding the effects of price and store nameinformation should lead to more effective and efficient behaviour in themarketplace by both buyers and sellers.
TI - In search of value how price and store name information influence buyers product perceptions
JF - Journal of Consumer Marketing
DO - 10.1108/07363769110034974
DA - 1991-02-01
UR - https://www.deepdyve.com/lp/emerald-publishing/in-search-of-value-how-price-and-store-name-information-influence-Zjmf8BO0qS
SP - 15
EP - 24
VL - 8
IS - 2
DP - DeepDyve
ER -