TY - JOUR
AU - Forgas, Joseph P.
AB - Evidence for the role ofaffective states in social judgments is reviewed, and a new integrative theory, the affectinfusion model (AIM), is proposed as a comprehensive explanation of these effects. The AIM,based on a multiprocess approach to social judgments, identifies 4 alternative judgmentalstrategies: (a) direct access, (b) motivated, (c) heuristic, and (d) substantive processing.The model predicts that the degree of affect infusion into judgments varies along a processingcontinuum, such that judgments requiring heuristic or substantive processing are more likely tobe infused by affect than are direct access or motivated judgments. The role of target, judge,and situational variables in recruiting high- or low-infusionjudgmental strategies isconsidered, and empirical support for the model is reviewed. The relationship between the AIMand other affect-cognitiontheories is discussed, and implications for future research areoutlined.
TI - Mood and Judgment: The Affect Infusion Model (AIM)
JF - Psychological Bulletin
DO - 10.1037/0033-2909.117.1.39
DA - 1995-01-01
UR - https://www.deepdyve.com/lp/american-psychological-association/mood-and-judgment-the-affect-infusion-model-aim-ZscMcODxaL
SP - 39
EP - 66
VL - 117
IS - 1
DP - DeepDyve
ER -