TY - JOUR AU - Endler, Norman S. AB - The Journal of Social Psychology, 1961, 63, 271-283. CONFORMITY ANALYZED AND RELATED TO PERSONALITY* Department of Psychology, Unieerrity of Illinois NORMAN S. ENDLER~ A. INTRODUCTION Individuals belong to groups. Their participation in groups may be either explicit or implicit, and their perceptions, judgments, and general behavior are regularly influenced by the norms or standards of their groups. Since con- formity to group norms typically facilitates the attainment of group goals but may thwart individual creativeness, an understanding of conformity is of both theoretical and practical importance. In studies of conformity, the variables relevant may be classified into (u) those defining the nature of the stimuli used to elicit the conforming behavior, (b) those defining the structure of the group and its pressures on the indi- vidual, and (c) those differentiating the persons in the groups. Conformity, or the expressed agreement with a false consensus under social pressure, has been conceived both as a single variable and as a two- factor process. The Sherif (21), Asch (3), and Crutchfield (8) studies, which have demonstrated that individual perceptions or judgments of various kinds of stimulus-materials are typically modified to become congruent with reports of these materials made by others even in TI - Conformity Analyzed and Related to Personality JF - The Journal of Social Psychology DO - 10.1080/00224545.1961.9922125 DA - 1961-04-01 UR - https://www.deepdyve.com/lp/taylor-francis/conformity-analyzed-and-related-to-personality-aFLZrTHl5b SP - 271 EP - 283 VL - 53 IS - 2 DP - DeepDyve ER -