TY - JOUR AU - TI - Culture and consumer behavior: the role of horizontal and vertical cultural factors JF - Current Opinion in Psychology DO - 10.1016/j.copsyc.2015.11.007 DA - 2016-04-01 UR - https://www.deepdyve.com/lp/unpaywall/culture-and-consumer-behavior-the-role-of-horizontal-and-vertical-aJMEMEz3pJ DP - DeepDyve ER -