TY - JOUR
AU - Füller, Johann
AB - Authors test previously published theory-based models in a sample of idea-screening contests and find that efficient, automated screening is possible using easy-to-collect data.
TI - Can AI Help in Ideation? A Theory-Based Model for Idea Screening in Crowdsourcing Contests
JF - Marketing Science
DO - 10.1287/mksc.2023.1434
DA - 2024-01-20
UR - https://www.deepdyve.com/lp/informs/can-ai-help-in-ideation-a-theory-based-model-for-idea-screening-in-aMkMC4xyr8
SP - 54
EP - 72
VL - 43
IS - 1
DP - DeepDyve
ER -