TY - JOUR
AU - Montgomery, Cynthia A.
AB - This paper incorporates both diversification strategy and market structure variables in a study of corporate economic performance. A subsample of 128 firms from Rumelt's 1974 study was updated and utilized to investigate the possibility that market structure variables might moderate or confound the diversification/performance relationship he reported. Study results indicate that performance differences could be demonstrated for some of Rumelt's categories, but, across the range of categories, a hypothesis of performance differences was rejected. As expected, categories associated with distinctly high or distinctly low economic performance were also associated with significant differences in a series of market structure variables.
TI - Corporate economic performance: Diversification strategy versus market structure
JF - Strategic Management Journal
DO - 10.1002/smj.4250020402
DA - 1981-10-01
UR - https://www.deepdyve.com/lp/wiley/corporate-economic-performance-diversification-strategy-versus-market-akvQ5Dlmte
SP - 327
EP - 343
VL - 2
IS - 4
DP - DeepDyve
ER -