TY - JOUR AU1 - William A. Drago AU2 - Cathleen A. Folker AB - Considers the impact on a firm’s performance if weaknesses are not addressed. Uses SWOT analysis to show how a firm often concentrate on developing its strengths and opportunities, avoiding the weaknesses. Reports the findings of a survey covering 156 US Chief Executives suggesting that if firms minimised their weaknesses it makes it harder for others to differentiate themselves to gain competitive advantage. Concludes that whilst it is difficult to compare performance, any avoidance of tackling a weakness provides a vulnerable attack point for competitors, and therefore a narrow view concentrating on strength could therefore influence overall performance. TI - Achilles revisited: the impact of incompetencies on firm performance JF - Management Research News DO - 10.1108/01409179910781779 DA - 1999-08-01 UR - https://www.deepdyve.com/lp/emerald-publishing/achilles-revisited-the-impact-of-incompetencies-on-firm-performance-auiKexCoho SP - 18 EP - 25 VL - 22 IS - 8 DP - DeepDyve ER -