TY - JOUR
AU1 - Webster, Cynthia
AB - Notes that current thinking places an appropriate culture near thetop of the list of important ingredients for successfully marketingservices. Examines the concept of marketing culture in detail. Providesa method for assessing the marketing culture of a service firm. Outlinesthe details of the audit together with possible applications.
TI - What Kind of Marketing Culture Exists in Your Service Firm An Audit
JF - Journal of Services Marketing
DO - 10.1108/08876049210035863
DA - 1992-02-01
UR - https://www.deepdyve.com/lp/emerald-publishing/what-kind-of-marketing-culture-exists-in-your-service-firm-an-audit-ayj9TKdpfx
SP - 54
EP - 67
VL - 6
IS - 2
DP - DeepDyve
ER -