TY - JOUR AU - Lachenmeyer, Charles W. AB - Attempts to place experimental methodology in its proper perspective in psychological and social psychological research. Deficiencies in traditional definitions of experimentation are examined, and an alternative conceptualization is proposed that more closely satisfies the fact of continuity between all scientific investigative procedures. A typology of experimentation is also proposed based on the functions of experimentation vis-a-vis the theory construction process. Results of the narrow conceptualization of experimental methodology extant in present research is discussed. Finally, a strategy of research is proposed that will be fundamental to the eventual development of psychological and social psychological theory. (34 ref.) TI - Experimentation: A misunderstood methodology in psychological and social-psychological research JF - American Psychologist DO - 10.1037/h0029773 DA - 1970-07-01 UR - https://www.deepdyve.com/lp/american-psychological-association/experimentation-a-misunderstood-methodology-in-psychological-and-b1Fgo1bOSv SP - 617 EP - 624 VL - 25 IS - 7 DP - DeepDyve ER -