TY - JOUR
AU - Summers, John O.
AB - An analysis is presented showing the association between a summated brand evaluation index and brands purchased over time. The summated index was no more predictive than simpler measures such as “brand last purchased” and a 7-point rating scale, although the summated index may have value as a diagnostic tool.
TI - Brand Evaluation and Brand Choice: A Longitudinal Study
JF - Journal of Marketing Research
DO - 10.1177/002224377301000303
DA - 1973-08-01
UR - https://www.deepdyve.com/lp/sage/brand-evaluation-and-brand-choice-a-longitudinal-study-bET00H4SBj
SP - 235
EP - 241
VL - 10
IS - 3
DP - DeepDyve
ER -